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Advertising legal services

Rule 36 of the Legal Profession Uniform Law Australian Solicitors' Conduct Rules 2015 provides that:

36.1 A solicitor or principal of a law practice must ensure that any advertising, marketing, or promotion in connection with the solicitor or law practice is not:

36.1.1 false;
36.1.2 misleading or deceptive or likely to mislead or deceive;
36.1.3 offensive; or
36.1.4 prohibited by law.

36.2 A solicitor must not convey a false, misleading or deceptive impression of specialist expertise and must not advertise or authorise advertising in a manner that uses the words "accredited specialist" or a derivative of those words (including post-nominals), unless the solicitor is a specialist accredited by the relevant professional association.

Advertising personal injury or work injury services

The Legal Profession Uniform Law 2014 does not include the prohibition on advertising personal injury legal services that had existed in the now repealed Legal Profession Regulation 2005.

The Workers Compensation Regulation 2016 does not include the prohibition on advertising work injury legal services that had existed in the now repealed Workers Compensation Regulation 2010

 

 

CONTACT

  • Ethics Unit
  • Law Society of NSW
  • 170 Phillip Street
  • Sydney NSW 2000
  • DX 362 Sydney
  • T: (02) 9926 0114
  • F: (02) 9221 5804
  • E: ethics@lawsociety.com.au