Social media for Young Lawyers
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NSW Young Lawyers have several very interactive social media platforms such as Facebook, Twitter and LinkedIn. We share all our important news and create opportunities for members to interact and network.
NSWYL social media is not intended to replace official communication via email lists and newsletters as stated in NSWYL Social Media Policy.
Social Media Workshop, 7 April 2016
The 2016 social media workshop was targeted at Chairs, Vice Chairs, Secretaries and Social Media Coordinators, and Executive Council members. The aim was to improve our social media skills as an organisation.
There were two guest speakers:
- Chris Jones, Customer Success Manager at LinkedIn, who spoke about how we can best use LinkedIn groups to promote our committees.
- Justine Munsie, Partner at Addisons who spoke about some of the risks associated with using social media, such as defamation, copyright and misleading and deceptive conduct.
The key messages to take away from the event were:
- in terms of risk and most laws, there is no difference between social media and traditional media.
- know how to take down posts yourself or / request take downs via the platform operator.
- beware of potential non-legal repercussions (e.g. public backlash).
- you are just as liable for a retweet as you are for a tweet, as well as liable for comments made by other people on your platform.
- consider using publications feature on LinkedIn to promote articles or blog posts (link to them in your groups).
- discover what influencers, company pages or other groups are relevant to your group and consider working with them.
- set up announcements once per week within the group.
Top social networks for lawyers
There are more social media networks emerging every day – and the popularity of each varies considerably depending on the sector you work in. For instance, visual networks like Pinterest and Instagram are less likely to appeal to lawyers but are popular with the design industry. That said, several law firms we found had active Flickr accounts.
LinkedIn is by far the most popular social media channel with law firms, with the BRR Media Australian Legal Sector Social Media Snapshot showing 91.3 per cent of the 80 firms in the survey used it in some way. Twitter is second most popular with 55 per cent of the 80 firms in the survey using it to some degree, while Facebook is used by 36.3 per cent and YouTube by just 27.5 per cent of the 80 firms.
- Tips for using social media properly
- Social Media Policy, NSW Young Lawyers, March 2015
- Social Media Guideline, Office of the Legal Services Commissioner NSW, May 2013
- Connecting the Dots, by Kirsten Hodgson, Kaleidoscope Marketing
NSW Young Lawyers on social media